Jeddah Historic Festival had many firsts for Historic Jeddah; whether it was immersive theatre productions, fine dining, or historical & cultural activities; a multitude of occurrences and installations were developed to provide captivating experiences that had visitors coming back for more. 

Through our artistic colorful translations of the old buildings in the area, we were able to accent the culture and heritage on display with a modern look & feel that allowed the two to complement one another.  Visitors were amazed by the structures around them such as the Art Pillars next to Bab Jadeed which continued to be a landmark even after the conclusion of the Festival. All touchpoints were brought to life through the coordination of multiple entities. 

There was friendly competition between the different Jeddah Season locations, and our influencers strategy and ability to keep our mobile web microsite updated with the latest schedules and developments, really helped us to position Historic Jeddah as one of the most exciting places to visit during Jeddah Season, allowing us to have a phenomenal impact. Through fusing culture with entertainment, and as the stories of Historic Jeddah were interlaced with the stories of every individual who interacted with them, we were able to inspire a whole generation as they perceived Historic Jeddah in a completely new light, seeing it as an Art District where individuals’ dreams could become reality.