Jeddah Historic Festival had many firsts for Historic Jeddah; whether it was immersive theatre productions, fine dining, entertainment for different audiences or historical & cultural activities; a multitude of occurrences and installations were developed to provide captivating experiences that had visitors coming back for more. Through our artistic colorful translations of the old buildings in the area, we were able to accent the culture and heritage on display with a modern look & feel that allowed the two to complement one another. Visitors were amazed by the structures around them such as the Art Pillars next to Bab Jadeed which continued to be a landmark even after the conclusion of the Festival. It was important for us to communicate all of the touchpoints that were brought to life through the coordination of multiple entities, all of which contributed to creating the experience. Historic Jeddah had its own platform which not only built awareness of the diverse range of Festival activities on offer, but also showcased the potential of Historic Jeddah as the city’s Art District where individuals’ dreams could become reality. There was friendly competition between the different Jeddah Season locations, and our influencers strategy and ability to keep our mobile web microsite updated with the latest schedules and developments, really helped us to position Historic Jeddah as one of the most exciting places to visit during Jeddah Season. Despite the short period of time we had available, we were able to have a phenomenal impact as Jeddah Historic Festival became one of the most successful components of Jeddah Season. Through fusing culture with entertainment, and as the stories of Historic Jeddah were interlaced with the stories of every individual who interacted with them, we were able to inspire a whole generation as they perceived Historic Jeddah in a completely new light.