The Jewel of the Kingdom event may have taken place over just a single night, but it made history. It was one of the most successful events in the history of the Kingdom; an unforgettable experience for all who attended, and a benchmark for events to follow. The eclectic and sizable project team was able to create something spectacular in just 90 days and worked from the ground up, taking a magical place and uniquely telling its story as a fusion of various narratives which allowed the audience to rediscover Diriyah from inspiring new perspectives.
The guest experience provided was indeed a masterpiece in its own right; the various experiences, whether it was the world-class gala dinner or the performance by Saudi musicians and pyrotechnics, stitched together to provide a memorable guest experience.
The event led to more than 4.8 billion PR and social media impressions, and the impact left on our beloved King, Crown Prince and their guests was very meaningful to us, as it was a humbling experience.