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Innovation through the Art of Daydreaming

“The best dreams are not the ones that wake us up, but rather the ones that awaken us!”

Usually during the day we are at work, at school, going about our everyday lives… it is during these times that we come across problem-solving ideas, but we rarely capture them.

As co-founders of the Innovation House, we wanted to develop products that empower people and organizations, improving their quality of life.

The DayDreamer’s Toolkit is one of the products that we designed to empower people to come up with their own innovative solutions through a controlled propriety methodology designed to mimic daydreaming.

The Challenge

We as humans are more intrigued by how we come up with ideas rather than how we execute them. Most people in this world don't get the opportunity to realise their ideas, in fact most spend their lives coming up with great ideas but never actually doing anything about them. This is especially true for those ideas that come from our daydreams and are always missed because we neglect to cease these opportunities.

Throughout our daily lives, we frequently come across situations that could be improved or problems that need to be solved. And even though we may think of potential solutions, the challenge is that we don’t have the tools needed to unleash our creative thinking and untapped potential.

The Process

With our main goal in mind, to generate innovative ideas to help people overcome challenges, we started with deep diving into the psychological factors that cause the mind to indulge in daydreaming. We explored factors such as enhanced memory, empathy, focus and creativity.

We found out that consciousness, familiarity and association influence our mental state and create triggers that take people into a daydream state. Through this, the “DayDreamer’s” toolkit was born.

At the early stages, we involved people who would be the most excited about taking part in the development process. Several workshops took place to prototype and iteratively develop the toolkit. By obtaining insights on needs and desires, we enhanced the toolkit and then tested it again with the same users who gave us their feedback. This is where people were inspired to become true daydreamers!

The Experience

The DayDreamer’s Toolkit is more than an idea accelerator; it created a means to encourage creative ideas through a controlled process. Whether it is used by individuals, groups, or organisations, the toolkit allows them to create innovative solutions and focuses on positively impacting themselves, their families, communities and country.

On a personal level, the toolkit can lead to self-development by enabling users to discover their potential for creating impact. On a professional level, it supports productivity, innovation and creativity.

The DayDreamer’s Toolkit is one of the essential tools that contributed to the rise of “The Innovation House”. We also created a strong brand identity in 2017 that helped us in launching the toolkit across the Kingdom. We also developed an online platform that tells the story of the brand and we carried out over 40 highly impactful workshops.

The DayDreamer’s Toolkit managed to build a phenomenal influence on people. It helped them transfer their dreams into reality in a short time. The journey of the toolkit is still to continue as we engage more communities in experiencing this sensational tool.

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hello@taurus.co.com

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Suite 301,
3rd Floor, Jana Heights,
Malik Road, Jeddah, KSA

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