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Branding DesignBusiness & Marketing StrategyDigital Design & Technology
Stimulating Engagement through Brand Humanization
Goody, a leading FMCG based in Saudi Arabia, wanted to transform their corporate digital B2B communication and make it more engaging so that that they could effectively reach out to their target audiences, which was primarily potential and existing business partners and potential employees. Our partnership with Goody is part of an ongoing relationship; we have been working with them since 2017 and have been supporting them in the execution of their internal and external communication, in line with the strategy that we developed.
The Challenge
Our challenge was to create brand harmonization across various digital platforms through content that was consistent and effectively communicated with its target audience. It was important for Goody to improve its presence across different social media platforms. Therefore a strategy needed to be created to enable the organization to more seamlessly interlink their different communication channels.
The Process
To address these challenges, we first did the relevant research and benchmarking. We then worked with the Goody team to create a digital personality for Goody that helped to ‘humanize’ the company and was aligned with its values (i.e., family spirit, transparency, true ownership and passion to excel). We also specified a theme for each of the social media platforms Goody Corporate uses, which was not only aligned with the company’s digital personality but also took into consideration the nature of the platforms themselves. We then identified and prioritized social media goals for the company. Through this process, we managed to build a strategy that fulfilled these goals and allowed us to effectively and continuously engage with both internal and external stakeholders.
The Experience
Our digital communication strategy for Goody is currently being implemented as part of an iterative process. Through implementing a strategy that humanizes the company, we are able to achieve improved engagement with our target audiences. We are providing a coherent experience that is aligned with Goody’s corporate personality and is implemented across all communication materials/channels such as newsletters and the company website. The creative and visually engaging content that we prepare for their social media platforms has led to improved performance; for example, Goody Corporate’s engagement rate per post on LinkedIn has increased by more than 144%.

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hello@taurus.co.com

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Suite 301,
3rd Floor, Jana Heights,
Malik Road, Jeddah, KSA

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